CASE STUDY 001

Deluxe partnered with Arch Public, a modern trading platform for cryptocurrencies and stocks, to create a comprehensive library of video content that supports both marketing and sales initiatives. The project included product demo videos, customer testimonials, case study videos, and branded content designed to educate users, showcase the platform’s capabilities, and strengthen Arch Public’s position as an innovative leader in the fintech space.

THE CHALLENGE

The challenge was communicating sophisticated trading technology in a way that was approachable for both new and experienced investors. We worked closely with the Arch Public team to simplify complex platform features through clear product demonstrations while building trust through authentic customer success stories and case studies. Every video was strategically designed to support brand awareness, product education, and the sales process without overwhelming the audience with technical complexity.

OUTCOME

Deluxe delivered a versatile video library that helps Arch Public engage prospects throughout the customer journey. The content increases brand awareness, simplifies product education, builds credibility through customer testimonials, and equips the sales team with compelling assets that improve presentations and client conversations. By integrating video into both marketing and sales efforts, Arch Public is able to strengthen customer confidence, improve user adoption, and drive higher conversion and close rates in the competitive fintech market.

CASE STUDY 002

Deluxe partnered with Edible Arrangements to create a commercial celebrating community, kindness, and the inspiring story of Adriana Carrig, founder of Little Words Project and recipient of Edible Arrangements’ “Sweetest Woman Alive” recognition. The goal was to showcase Adriana’s impact while highlighting Edible Arrangements’
commitment to celebrating individuals who create meaningful connections in their communities.

THE CHALLENGE

The challenge was creating a piece that balanced brand storytelling with an authentic personal narrative. Through an in-depth interview with Adriana, We focused on capturing her passion for empowering others and the mission behind Little Words Project. The production needed to translate her story into a visually engaging commercial that could connect with audiences across both traditional and social media platforms.

OUTCOME

Deluxe delivered an emotional and visually compelling commercial that celebrates Adriana’s journey and the values she represents. By combining heartfelt storytelling, vibrant visuals, and a strong brand message, the final piece helped Edible Arrangements connect with audiences on a personal level while reinforcing their commitment to recognizing kindness, love, generosity, and community impact.

CASE STUDY 003

Deluxe partnered with Tabs, an AI-powered revenue platform based in New York City, to develop an ongoing library of video content designed to support every stage of the B2B customer journey. The project included product demo videos, customer testimonials, case study videos, and brand content that clearly communicated Tabs' platform, showcased customer success, and strengthened its position as an innovative leader in revenue automation.

THE CHALLENGE

Marketing an AI platform requires simplifying complex technology without losing the depth of its capabilities. Deluxe worked closely with the Tabs team to transform technical concepts into engaging, easy-to-understand videos that resonated with decision-makers. Each piece of content was strategically developed to educate prospective customers, build trust through real client success stories, and provide the sales team with compelling assets that could be used throughout the buying process.

OUTCOME

Deluxe delivered a versatile video library that supports Tabs across marketing, sales, and customer success initiatives. The content increases brand awareness, educates prospects on the platform's value, reinforces customer confidence through authentic testimonials and case studies, and equips the sales team with effective tools to improve presentations and product demonstrations. By integrating video throughout the customer lifecycle, Tabs is able to strengthen client relationships, improve product adoption, and help drive higher engagement and close rates in the competitive B2B SaaS market.

CASE STUDY 004

Deluxe partnered with Innovamat, an education technology company focused on improving competency-based math learning, to create a video marketing campaign that showcased their mission, teaching methods, and impact in classrooms. The goal was to help educators and stakeholders better understand Innovamat’s approach by highlighting the real-world experiences of teachers and the innovative solutions transforming math education.

THE CHALLENGE

The challenge was translating a complex educational methodology into an engaging and accessible story. Deluxe focused on capturing authentic interviews with teachers, showcasing their classroom challenges, and demonstrating how Innovamat’s tools and training sessions empower educators. The production needed to communicate the value of the platform while creating an emotional connection with its audience.

OUTCOME

Deluxe delivered a compelling video campaign that highlights Innovamat’s impact on educators and students through authentic storytelling and dynamic visuals. By combining teacher testimonials, event coverage, and a clear brand narrative, the final content helps Innovamat build credibility, communicate its mission, and showcase the power of video marketing for education technology companies.